for artists by artists
Year
2022
Category
BRANDING & UX
Client
WARTBURG
Creativity thrives on connection.
But what happens when geography gets in the way?
StepOut is a location-driven creative network, built to dissolve barriers and bring artists together. More than an app
it is a digital stage, a live pulse of artistic energy, a tool for collaboration where none existed before.
The problem
Rural creatives work in isolation.
No network.
No visibility.
No infrastructure
to find, connect, and create together.
the solution
Match with local artists → Find collaborators instantly.
Discover creative events → Step into real-world opportunities.
Track live projects → From concept to completion, together.
RESEARCH
IDEATION
PROTOTYPING
TESTING
Conducted Interviews and surveys to GAIN insights from nearby creatives.
COLLABORATED WITH ARTISTS TO Brainstorm THE initial sketches AND concepts
Created low-fidelity wireframes and interactive prototypes TO PROVIDE A BASE FOR THE BETA DEVELOPMENT
SHOWCASED BETA TO ATTENDANTS OF THE EVENT TO TEST THE USABILITY AND ACCESSABILITY
KEY FEATURES
The Process
Immersion & Research – I hit the ground, interviewing rural artists, analyzing luxury retail tactics, and breaking down why existing platforms failed.
Concept Development – Designed personas, user journeys, and intuitive experiences, making StepOut feel like a natural extension of the creative process.
Design & Prototyping – Wireframes to high-fidelity UI, tested live at a 100+ artist event. StepOut wasn’t just built—it was experienced.
Real-World Validation – Artists connected. Collaborations happened.
Engagement exploded. Sign-ups soared. Media took notice.
The impact
From isolation to collaboration.
From unseen to unstoppable.
From concept to a living, breathing creative movement.
StepOut is networking reimagined for artists. A space where creativity isn’t limited by geographyonly by imagination.
