voices of the unheard

Year

2024

Category

BRANDING & WEB

Client

HRA

OVERVIEW

Human Rights Advocates (HRA) is dedicated to promoting and protecting international human rights in the United States and abroad. We engage in advocacy, litigation, and various projects and events.

Human

Rights

Advocates

HUMAN RIGHTSADVOCATES

ADVOCATES

RIGHTS

HUMAN

DESIGN APPROACH

The approach i TOOK FOR CREATING THIS PLATFORM was user-centric TAKING DATA FROM SURVEYED CREATIVES LOCATED around THE CEDAR VALLEY IN IOWA, TO BETTER UNDERSTAND their needs and motivations AS ARTISTS.

Using the gathered research, i COMBINED THAT WITH THE ARTISTIC DIRECTION, FROM those same creations, to create an engaging and effective USER interface.

RESEARCH

IDEATION

PROTOTYPING

TESTING

Conducted Interviews and surveys to GAIN insights from nearby creatives.

COLLABORATED WITH ARTISTS TO Brainstorm THE initial sketches AND concepts

Created low-fidelity wireframes and interactive prototypes TO PROVIDE A BASE FOR THE BETA DEVELOPMENT

SHOWCASED BETA TO ATTENDANTS OF THE EVENT TO TEST THE USABILITY AND ACCESSABILITY